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Entrepreneurship/Marketing 1-2 Course Syllabus
Instructor: Mr. Harness, BS Business-ASU Room 406, IA Building
Securities License Series 6, Series 7 Voicemail 602-449-5000
Registered Representative Student email via pvlearners
MCCCD Community College Certified
Textbook: Marketing Essentials by Farese, Kimbrell, and Woleszyk (Glencoe) 3rd Ed.
Objectives:
- Acquire a working knowledge of basic marketing principles and skills.
- Develop an understanding of the marketing process and its relationship to our economic system.
- Provide students with the opportunity to develop basic social and marketing skills in addition to
- the personal qualities required for employability.
- To promote DECA, a professionally oriented youth organization for students interested in marketing, management, and /or sales.
Contents:
- Economics, Marketing Foundations, Product & Service Planning, Ethics, Human Relations, Communication Skills, Sales Support Activities, Marketing Math, Sales Transactions, Pricing, Promotional Plans, Visual Merchandising, Employability Skills, Current Events, Writing Skills, Computer Skills
Class Rules:
- All North Canyon High School Student Handbook rules apply.
- NCHS Electronics policies apply.
- Absences and tardies-refer to Student Handbook.
- Integration of individual student goals and needs.
Grading Policies:
Students are accountable for attendance and assignments. If absent, it is the students responsibility to check with the teacher for any make-up work.
Grading Scale: Semester Grade:
90% - 100% = A 1st Quarter = 40%
80% - 89% = B 2nd Quarter = 40%
70% - 79% = C Final Exam = 20%
60% - 69% = D
59% & Less = Failure Max 5% Attendance Points Bonus/Quarter
Grades based on Total Points-Assessments, Homework, Class Work, Projects.
Supplies Needed: Spiral Notebook-70 sheet x 2
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